Edvina Bahar
UofT · Neuroscience & Psychology
MBA @ USF · San Francisco

Neuroscientist, researcher, and product manager. BSc from University of Toronto in Neuroscience, and an MBA in progress.

What I work with
Data Analysis Neurotech Computational Modelling Prototype Design Product Strategy
37.7749° N · 122.4194° W
San Francisco

Résumé

[email protected] · (415) 272-3177 · LinkedIn ↗ · San Francisco, CA
University of San Francisco San Francisco, CA
MBA — Data Science, Strategy & Analytics  ·  May 2027

Product Club VP of Operations; Graduate Student Senator for School of Management; Merit Scholarship Award Recipient

University of Toronto Toronto, ON
BSc — Neuroscience and Psychology, minor in Statistics  ·  June 2024

Research Assistant – Vision & Memory Encoding for Neurodegenerative Diseases; MATLAB; Staff Writer at The Varsity

Vision Biotechnology Istanbul, Turkey
Sales & Marketing Specialist — U.S. Market Expansion, GTM Strategy (IVD)  ·  Jan–Apr 2025
  • Cultivated client relationships and generated qualified leads within the $35B US IVD market.
  • Generated 11 new leads, driving the company's first client acquisitions in the US.
  • Conducted competitive market analysis, target research, and customer journey optimization.
  • Collaborated cross-functionally with marketing, sales, and bioengineering teams on IVD kit development.
The Hospital for Sick Kids Toronto, ON
Research Assistant — Spatial Navigation, Data Analysis & Statistics  ·  Dec 2023–Aug 2024
  • Led end-to-end research operations for spatial memory research with 20 lab mice.
  • Spearheaded data analysis on MATLAB; created visualizations in GraphPad used in the final research paper.
  • Presented results to 20 academic professionals and conducted literature search to support publication.
Jewels for Joy Istanbul, Turkey
Social Media & Marketing Manager  ·  Apr 2021–Sep 2022
  • Developed content strategies to promote the brand's message and unique designs.
  • Grew Instagram following from 320 to 1,000 — a 212.5% increase in audience engagement.
RentEase

Led product ideation, feature architecture, and UX design. Designed end-to-end user flows on Figma for digital lease agreements and integrated a dual rating system.

NetPreneur

Conducted need-finding interviews with 5 industry stakeholders, led GTM strategy, and optimized workflow integration with legacy tech systems.

NeuroSync

Spearheaded concept development, UX strategy, and authored the product requirement document.

ReStart

Led product ideation and UX through lo-fi mockups on Figma. Mapped 5 user personas, pain points, and core feature workflows.

Professional: Product School <ProductCon> Participant, Gartner Consulting Training Bootcamp

Skills: Turkish (fluent), Spanish (conversational), French (beginner), Python, MATLAB, Excel, SQL, Figma, Adobe Photoshop, Adobe Illustrator, AutoCAD, Google Workspace, Slack, AI tools

Certifications: Product Management (IBM), Fundamentals of UX Design (Google)

Courses: Data Science, Data Mining, Predictive Analytics, Business Analytics, AI, Sustainable Business Strategy, Product Management

Experience

Vision Biotechnology
Biotech · 2025 →
The Hospital for Sick Kids
Healthcare · 2022–2024 →
Kim Lab
Research · 2022–2024 →
The Varsity
Media · 2022–2024 ↗
Jewels for Joy
Marketing · 2021 →

The Hospital for Sick Kids

Years 2022–2024
Lab Taxidis Lab
Field Neuroscience · Memory Research
Tools MATLAB · Calcium Imaging · Optogenetics

At the Taxidis Lab at SickKids Hospital, I contributed to memory research focused on how disrupted neuronal networks affect memory deficits in brain disorders like Alzheimer's. I was responsible for handling, training, and testing mice models, as well as collecting and analyzing data using MATLAB. I also maintained critical research documentation and managed detailed logs for each mouse colony. Additionally, I researched what information is being encoded during odor presentation, exploring how sensory inputs are processed and stored in the brain.

The lab's research integrates: (i) real-time calcium and voltage imaging alongside optogenetic and chemogenetic techniques during advanced behavioral experiments, and (ii) computational models that simulate neural network dynamics and oscillations. Our primary focus is on capturing, manipulating, and simulating neural activity in the hippocampus as mice engage in olfactory-based learning and memory tasks.

This experience sharpened my analytical and data management skills in a high-stakes research environment. I gained hands-on exposure to experimental neuroscience, deepening my understanding of how cognitive deficits are studied in lab settings. It also taught me the importance of precision, patience, and ethical responsibility in animal research, and sparked my interest in the technological tools that power scientific discovery.

Jewels for Joy ↗

SectorJewelry · Retail
RoleMarketing · Branding · Growth

I had complete control over the (1) marketing, (2) branding, and (3) growth of J4J. I managed the brand's social media presence and created content using platforms like Adobe Photoshop, Adobe Illustrator, and InDesign, and recruited models for photoshoots, further expanding the brand's reach.

Making strategy decisions that not only promote the brand's message and reach, I learned to manage customer relationships — not only through CRM platforms like Salesforce but I also was able to build trust and sustainable long-term relationships in this customer-facing role.

I learned to make design-centric decisions that spoke to the customers and would create an inviting social media presence. Through this role I became familiar with how jewelry products are carried from concept and rough designs, to molding, to launch.

Kim Lab

Years 2022–2024
Role Behavioral Design · Data Analysis · Research
Field Neuroscience · Spatial Memory
Tools MatLab · GraphPad · Deeplabcut

While life expectancy has soared, our "healthspan" — the years we spend living well — hasn't quite caught up. In the long list of age-related challenges, one critical yet underexplored area is spatial navigation and mobility. Enter our project: a deep dive into the brain's GPS system.

In this study, we investigated how the lateral mammillary bodies (LM), tiny but mighty brain structures, contribute to egocentric spatial memory, using a cleverly designed escape assay and some genetically modified (and surprisingly nimble) mice. Through behavioral testing, synaptic silencing, and brain imaging, we found that disrupting LM function throws off the mice's internal compass — slowing down their movements and muddling their sense of direction.

In short: we silenced a brain region, and the mice got lost — literally. This project offers new insights into how spatial memory is organized, and why it tends to decline in aging and neurodegenerative diseases like Alzheimer's. It's one small step for neuroscience, one giant leap for understanding why Grandma might keep misplacing her keys.

I led the (1) experimental scoping, (2) behavioral task design, and (3) data interpretation framework for this neuroscience project exploring egocentric spatial memory. I designed and refined the escape behavior assay using the Barnes Maze and integrated UX-like thinking into the setup — optimizing the environment to assess how mice navigate space under different sensory conditions. I also contributed to data visualization, synthesizing complex behavioral and spatial tracking data into clear, interpretable results using tools like MatLab, GraphPad, and Deeplabcut.

I learned how to approach user behavior through a neurobiological lens, translating the principles of navigation, orientation, and memory into measurable behavioral patterns. Much like designing for a human user journey, I discovered how subtle changes in stimuli and context dramatically affect decision-making — even in mice.

This experience reinforced the value of designing for clarity, simplicity, and behavior-driven insights, whether it's building a product for people or a testing environment for mice. It also highlighted the critical role of proactive research in identifying early cognitive shifts — mirroring how product teams anticipate user needs before they surface.

Vision Biotechnology

SectorBiotech · IVD
RoleB2B Marketing & Strategy

I spearheaded targeting of B2B marketing strategies in the U.S. In Vitro Diagnostics (IVD) market. I developed compelling email outreach campaigns and product messaging, successfully generating and converting 11 qualified leads. I also led competitive analyses and user research, using this data to refine our campaign strategies, and created high-conversion product content and sales collateral used in client communications and LinkedIn outreach.

This role sharpened my ability to align technical product development with customer needs through market research and data-driven storytelling. I deepened my understanding of how to communicate complex biomedical innovations to B2B audiences and learned the importance of agile, cross-functional collaboration in regulated industries like biotechnology. Most importantly, I saw firsthand how tailored messaging and customer segmentation can directly impact lead conversion and product adoption.

Projects

Trackly
Web App · Product · Strategy · 2026
RentEase
UX Design · Product · Strategy · 2024

RentEase

Because finding a home shouldn't feel like a gamble — RentEase makes renting smarter, fairer, and built on trust.

TypeSolo Project
RoleProduct · UX Design · Strategy
Year2024

RentEase is a smart rental management app designed to revolutionize the way tenants and landlords connect, communicate, and commit — without middlemen or unnecessary paperwork. By streamlining lease agreements, accelerating house-hunting, and introducing a two-sided rating system, RentEase brings transparency and efficiency to the rental market.

Think of it as "Uber meets property leasing" — where both tenants and landlords build reputations through reviews and ratings. The app enables digital lease signings and empowers users to make informed decisions based on behavior, reliability, and trustworthiness.

RentEase addresses the lack of trust and inefficiency in the global rental market, particularly in urban areas with high mobility (expats, students, remote workers). Key problems include difficulty verifying tenant and landlord reliability, time wasted on property visits and paperwork, fragmented communication, and no unified reputation system to reward good behavior or penalize bad actors.

The Digital Tenant
Age 22–35

Tech-savvy young professional or student relocating frequently. Values efficiency, verified information, and flexibility. Frustrated with unreliable landlords and hidden rental conditions.

The Independent Landlord
Age 35–55

Owns 1–3 properties and prefers to manage them personally. Struggles with screening tenants and handling payments efficiently. Seeks a tool that filters trustworthy tenants and automates contracts.

The Property Manager
Age 30–50

Manages multiple listings on behalf of owners. Needs centralized control, automated workflows, and transparent communication to boost efficiency and accountability.

I led the product concept development, core feature architecture, UX design, and value proposition for RentEase. I designed end-to-end user flows for digital lease agreements, integrated a dual rating system, and mapped out user journeys for both tenants and landlords — ensuring the platform felt fair, functional, and friction-free. I also created wireframes and mockups to illustrate how reputation-based renting could look and feel.

Designing for Mutual Accountability

Learned how to build trust into a product by designing features that serve both sides equally — because when everyone's being rated, transparency becomes a feature, not a fear.

Streamlining Complex Transactions

Realized that simplifying legal and logistical processes isn't just about digitizing documents — it's about reimagining the UX so it feels accessible, fast, and frustration-free.

UX Meets Real Estate Reality

Gained a deeper appreciation for how small UX decisions can have big impacts in high-stakes environments — especially when you're helping people choose not just where to live, but who to trust.

About

From improving healthcare to preserving culture, I'm driven to understand how we can design for evolving technological and human needs. Originally from Istanbul, Turkey. My interests include making coffee, salsa dancing, and multilingualism. I speak English, Turkish, and Spanish and chasing Portuguese next, so I can read Clarice Lispector in her own language from Rio. I enjoy building things and someday I'd like to use what I am currently learning about HCI to think more seriously about human cognition and improving it.

What I work with
Data Analysis Neurotech Computational Modelling Prototype Design Product Strategy